Part of the sales process is understanding how long it takes you to sell your product at retail. If you have optimized your retail supply chain with a technology solution that fits your business needs, then you may already have this information. The reasons why you need this information can be summarized into a few simple points.
1. It can dictate your distribution needs in order to fulfill a fast or slow sales cycle (the time it takes to sell your product to an end user once on the shelf)
2. It can dictate your manufacturing needs
3. It can show regional information of your marketing efforts (perhaps your marketing message is working better in the mid west than the east coast)
4. It can expose inventory issues at the store level
5. It can expose retailer compliance issues (if they have not in fact stocked your product)
Knowing your sales cycle is critical to a business’ success. Understanding all the steps takes some analysis, time and dedication.
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