Last night´s episode of „Gossip Girl“ saw a pair of snow board boots being an integral part of this week´s crime mystery. When ever someone tried to pick them up they would magically transmute into bright green high heels.
Only when a character took the courage to put them on anyway and tried to adjust them to their snowboard the boots took their true form again.
It can be argued if establishing a plot around a storyline like this has the potential to attract enough people to continue watching the show. Snowboarding fans might get their kick out of it but other than that…
Ice-fun.magazine.com suspects a brand name behind it paying some big bucks in order to see their product displayed to the prime time tv audience.
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